Pretty Green is an upfront, straight talking, classic British clothing range owned, founded and designed by Liam Gallagher. The Pretty Green team is made up of key industry professionals. The range is all subject to Liam’s final approval and includes designs across footwear, denim, knitwear, jackets, trench coats, parkas, t-shirts, hats, scarves and exclusive limited edition pieces.

Pretty Green's Green Label collection for Spring/Summer '10 is a casual collection that reflects Liam's progressive design influence while it's classic and relaxed styling makes it appealing to men of all ages. In line with Pretty Green's commitment to British heritage, high quality design and classic materials, combined with the collection's high demand styles in new vibrant colour ways across lightweight jackets, shirts and tees, the Green Label collection represents a cool, classic and British signature look. The Green collection also sees the much awaited release of the Pretty Green Desert Boot in collaboration with Clarks Originals.

Pretty Green's Black Label collection for Spring/Summer '10 takes its influences from the rock, mod and love styles of the halcyon summers of the 1960's. Each piece of the Pretty Green Black Label collection is based on classic British styling embodying Liam's individualistic style, vision and exceptional attention to detail as well as his love of superior quality fabrics and cool contemporary design. The inclusion of iconic pieces, from the sharply tailored boating blazer to the timeless parka and paisley print tees, ensure the perfect combination of styles for the most discerning menswear buyer and any summer occasion.