Pretty Green Opens Temporary Store

Thursday 15 July, 2010

On 30th July 2010 Pretty Green will open a Temporary store on Carnaby Street. The store will be selling a selection of exclusive one off Pretty Green pieces as well as the Green Label and Black Label Spring Summer 2010 collections.

Pretty Green draws its inspiration from the art, music and culture scene of the 1960’s, so Carnaby Street was the perfect street to open the temporary store, due to its rich style, musical heritage and iconic status. Pretty Green is renowned for the attention to detail with an emphasis on quality fabrics, cut and classic tailoring. Demand for the SS10 collection has meant the collection sold out in several key stockists.

The 2000sq ft store will and will be housed over two storeys with the basement area featuring a panoramic image of Liam on Brighton beach and a Lambretta Li 150 series 3 replica scooter. The store will be bright and airy with custom fit shelving throughout. Green label and Black label SS10 pieces available to buy as well as exclusive one off pieces.

Ever since the swinging 60’s Carnaby has been at the heart of the London fashion scene, and today it is one of the worlds coolest shopping destinations, offering independent boutiques, global fashion brands, unique stores, award winning restaurants and hip nightlife. It’s the place to go for style hunters in search of something different.

2010 marks the 50th anniversary since Carnaby became the epicentre for swinging London, and continues to be synonymous with cutting edge fashion, music and youth culture.

Pretty Green Temporary will be open at 11.00am, Friday 30th July -57 Carnaby Street, London.