Brand Focus: Pretty Green

Monday 10 January, 2011

Nick Holland (Design Director) and Dean West (Global Sales Manager) recently caught up with Rebecca Cox of Sky Showbiz to discuss Pretty Green, working with Liam Gallagher and what 2011 holds for Pretty Green.

Asked to sum up Pretty Green, Dean West stated: "It's Liam Gallagher's contemporary British heritage brand which takes its influences directly from streetwear culture from the past."

Nick Holland added: "What is great about Pretty Green is that it regularly references Liam's iconic style without being controlled by it."

Nick discussed what it was like to work with Liam Gallagher, commenting: "Liam is a pleasure to work with. He is punctual, funny and extremely passionate about Pretty Green, and is very decisive in what he wants from the end product, which helps greatly and saves time and money."

Exploring 'What's next for Pretty Green', Nick stated: "This year we opened pop-up stores in Carnaby Street, Manchester and Glasgow and I know we are looking to expand into other cities in 2011."

Dean commented on expected additions to the Pretty Green collection in 2011 stating: "We've got a footwear collection coming out early 2011, we've got shades coming out and we've got more accessories coming."

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