On Thursday 19th May 2011, Pretty Green descended onto the Royal Opera House Colonnade to for the arrival of rock royalty at the official launch party of Pretty Green Covent Garden pop-up store.
Founder & designer Liam Gallagher launched his clothing brand's second London store in front of an eagerly awaiting crowd of Pretty Green fans.
To mark the royal occasion, special guest DJ’s provided top tunes for many guests, and following the success of Manchester City at Wembley, the FA Cup made a special appearance at the store. You can watch the official video from the opening above as well as view a gallery of photos from the evening over on our Facebook page.
Click Here to View Gallery
The Pretty Green Covent Garden store houses both the Black and Green label collections and features iconic imagery from Liam’s latest shoot for the Pretty Green A/W11 Collection. As with each Pretty Green store, Covent Garden will focus on providing monthly live music from a host of established and unsigned bands. If you're in a band and want to play in one of our stores, please send your details through to firstname.lastname@example.org.