First International Pretty Green store to open in Tokyo
12 Jun 2012
Pretty Green, Liam Gallagher’s clothing range with a mixture of rock & roll heritage and a quintessential British flavour, will open its first international store in Japan on 29th June. Liam himself will be in Tokyo opening the doors with a huge launch party on the evening of the 25th July.
This will be a new arm of the business headed by Kojo Kato, a well-known figure in the Japanese fashion industry with over 30 years’ experience. The store itself is situated in the popular Aoyama shopping district of Tokyo and sits amongst other premium British brands.
The label, now in its seventh season and gathering a solid following, has put together a range of clothing designed exclusively for the Japanese market only. Highlights include a luxury wool mix stripe boating blazer and classic polo’s with a twist, the range is underpinned with a very British red, white and blue theme and its trademark Paisley has been exclusively developed, in those patriotic colours, especially for the Japanese range. There is also a dedicated Japanese on-line store where the collection will be available to customers.
Nigel Grant, Brand director, comments: ‘This is a huge statement for us and reflects the way the brand is growing and becoming much sought after. We are delighted to have set up our own entity in Japan to offer our customer’s an amazing retail experience in which they can shop. Japan has a vibrant fashion industry and Tokyo a strong retail market. We see this as a natural progression for us to have a presence there’.
Visit the Pretty Green Japan online store at: jp.prettygreen.com