Pretty Green rocks Tokyo with launch celebrations

Friday 27 July, 2012

The hot ticket in Tokyo on Wednesday night was the launch party to celebrate the recent opening of Pretty Green’s first international store.

The official launch party took place at the prestigious Two Rooms Bar which is walking distance from the store situated in the Aoyama shopping district.

Liam Gallagher joined VIP’s including models and celebrities, along with the Pretty Green teams from Japan and the UK, to celebrate the success of the new store. DJ for the night Andy Bell kept the guest entertained laying down some cool tracks and mixing tunes for the duration. Sponsors Belvedere Vodka made sure the drinks were flowing all night and created a special ‘Pretty Green’ cocktail, which helped everyone enjoy the celebratory atmosphere.

Pretty Green opened its first international store in Japan on 29th June, selling an exclusive collection specifically designed for the Japanese market. The range is underpinned by a patriotic theme which includes a special redesigned vintage paisley in red, white and blue giving it its signature look. In addition there is dedicated Japanese online store where the collection is also available.

Nigel Grant, Brand director, comments: ‘We are delighted with what we have achieved here in Tokyo and tonight has been a culmination of all our hard work both in the UK and Japan. It’s a great team and together we have delivered a piece of our Pretty Green brand to Tokyo and our Japanese customers."