Although London Fashion Week starts today, Pretty Green has already shown their Spring/Summer 13 collection at New York’s Nolcha fashion week. It’s the first time a collection has been previewed in New York and there was great excitement and interest in the range, as it went down a storm with the US audience.
Nolcha fashion week is a key date in the fashion calendar for designers and brands alike, as it’s an important way to showcase collections to the US market. Over the past five years Nolcha Fashion Week has established itself as a platform for promoting innovative fashion designers through runway shows and exhibition during New York Fashion Week.
As a young British brand it was fantastic to be a part of Nolcha and to get such an exceptional response, we’ll look forward to being involved again.