Introducing Spring Summer 2013
Tuesday 29 January, 2013
As we look ahead to the arrival of our new Spring Summer '13 collection, expected online and in store mid Feb, we talk through the inspiration for the new designs and the new face of the campaign.
The backdrop to the up-coming Spring Summer '13 collection is The Stones infamous ‘Rock and Roll Circus’. A carnival mood mixed with some of the most influential rock stars of the day created a unique 60s musical event that reflected an era.
We drew inspiration from this musical gathering to influence the collection including items such as Devore slim fit patterned jerseys and crisp cotton kaftan shirts with a flash of paisley. The collection has a retro feel in style but is overlaid with more functional pieces with interesting mixes of textures and fabrics.
With the new season we also introduce a new face of the collection - Jesse Wood. A fan of the label from its inception Jesse embodies the rebellious attitude of Spring Summer '13 wearing designs that appeal to all. The calling card for the season is our signature 12 colour paisley whilst the DNA is music, intertwining a little bit of our celebrated British heritage and culture into every garment.
With a recognisable style throughout and a unique identity shared in each individual piece, our Spring Summer '13 collection will continue to build on our legacy. The collection is expected to arrive online and in store mid Feb so keep an eye out on our Facebook and Twitter pages for all of the latest product news.