Last night we debuted our Autumn Winter '13 collection at the 2nd British Fashion Council's London Collections: Men show and it went off with a bang.
Hosted at the Arts Club in London's Mayfair we showcased a cinematic presentation of our Journey So Far followed by the unveiling of our Autumn Winter '13 collection.
The static preview featured classic paisley and white embroidered shirts, iconic leather center stage and a needlecord parka representing our mod heritage with a new twist.
Liam celebrated with family and friends alongside Jesse Wood, the Pretty Green face of 2013 who embodied every bit the rockstar attitude in his Dogtooth Tailored Suit, joined by his stunning girlfriend Fearne Cotton.
Check out a selection of photo's from the evening below. Like us on Facebook and follow us on Twitter for all of the latest news and images from the show.