LC:M Competition Winner Interview

Wednesday 09 January, 2013

Following our showcase at the London Collections: Men we caught up with competition winner George Rowlands to get a firsthand view of the evening.

We asked George for his thoughts on the new face of our 2013 campaign, his go-to piece of Pretty Green and what he's looking forward to next:

PG: So, tell us what makes Pretty Green stand-out for you?

GR: “For me there’s nothing cooler than Pretty Green, you can't find quality like it anywhere else. From the jackets to the jeans it’s a great fit. My wardrobe is full of Pretty Green, I think that speaks for itself.”

PG: What do you think about Jesse Wood becoming the face of our 2013 campaign?

GR: “I think it's great man, he's got the look. He's one of them people who'd look cool in pretty much anything. From the shots I've seen I think he's definitely the right person for the job.”

PG: What’s your go-to piece of Pretty Green?

GR: “My Black Long Western Jacket. It’s one of those standout pieces that looks really cool. It's got that classic look about it that I love.”

PG: From the Autumn Winter’13 Preview, what caught your eye?

GR: “From what I saw it all looks top so it’s hard to pick out one piece. I especially liked the look of the new leather (featured in the image above), I can definitely see myself in that already.”

PG: What are you most looking forward to from our Spring Summer ’13 collection?

GR: “All of it man! If I had to pick one thing it would be the Outerwear. As you can probably tell I love my jackets so it always excites me to see what’s coming out next.”

PG: What’s your favorite moment from our debut at the London Collections: Men?

GR: “The whole night was incredible! LG’s been my idol for as long as I can remember so to get the chance to chat with him was a really special moment for me. I’d like to thank all of the PG team for making me feel so welcome. Nice one!”

Head over to our Facebook page to view the full gallery from the party.