Richard Weight x Pretty Green SS15 Launch Event

Tuesday 17 February, 2015

On Thursday 12th February we celebrated the launch of our Spring Summer ’15 ‘March of the Mods’ collection alongside author and British youth culture historian Richard Weight with the launch of his new book 'Mod: From Bebop to Britpop, Britain's Biggest Youth Movement'.

The event started at our Carnaby Street store where we hosted a question and answer session that sees Weight; Parlophone Vice President Rob Owen; rapper, comedian and actor Doc Brown; alongside a host of very special guests, discussing the cross-cultural influence the mod movement has left.

The celebration then started in full swing at The Gibson Lounge with Paul Weller’s bassist Andy Lewis spinning the decks.

'Mod: From Bebop to Britpop, Britain's Biggest Youth Movement' Available here >

Discover SS15 Campaign >