Green Label 'March of the Mods' Film

Our inspiration for this season's collection came straight from the British seaside and the thrill of 60's bank holiday mayhem.

Shot in Margate, one of the original Mod strongholds and scene of the classic Mods and Rocker seafront clashes of the early 1960s, this is signature Pretty Green territory. Taking soul music infused Mod heritage and reinterpreting it using modern styling, against a backdrop of long hazy summer days.

Watch our Green Label film featuring soundtrack from “Hidden Charms – One More Night”