“The Mod era was electric. People to this day are still talking about mods and rockers.”
Our inspiration for the Spring Summer ’15 Green Label collection came straight from our favourite British seaside towns and the thrill of 60’s bank holiday mayhem. The legendary Mods and Rockers rivalry that grew during the 60s and exploded onto British seafront towns in a series of infamous riots.
Shot in Margate, one of the original Mod strongholds and scene of the classic Mods and Rocker seafront clashes of the early 1960s, this is signature Pretty Green territory. Taking soul music infused Mod heritage and reinterpreting it using modern styling, against a backdrop of long hazy summer days.
Classic Polo Shirts and Deansgate Parkas stand up alongside lightweight casual jackets that channel a hybrid of 90s Britpop and technical, functional design. Also, back by popular demand, our much loved Monkey jacket, available in brand new colourways.
Highlights of this season include our new Camo Leopard print which injects a touch of 21st century hi-energy colour into our summer Parkas, our brand new tonal paisley Seaforth Bomber Jacket and a selection of bold graphic tees designed by hand by our design team’s resident artist.