AW15 GL: Ride Out Film
Wednesday 05 August, 2015
Our Autumn Winter ’15 Green Label collection digs deep into the world of the British scooter clubs. We look at the adoption of scooters from Italy into the British Mod subculture in the 1960s and the infamous scooter rallies across the country that have come to symbolize the MOD movement.
In the 1960s the two big scooter manufacturers Vespa and Lambretta encouraged scooter owners to join clubs and attend rallies. Whether it was the thrill of the invasion or safety in numbers, the chaos of the scooter rallies proved addictive and exciting for young Mod’s.