AW16 London Collections:Men

Monday 11 January, 2016
At this seasons AW16 London Collections:Men on Friday January 8th we hosted an exclusive event at London’s Hoxton Hotel, Holborn.

The presentation included a display of our AW16 Green and Black label collections and the unveiling of an exciting collaboration: the Pretty Green X Jimi Hendrix collection. Key pieces sat alongside a display of unique photographs of Hendrix and footage of legendary live performances.

In addition to this, AW16 will see several interesting move on's for Pretty Green with the development of the footwear range into a full and comprehensive offer.

In Green Label the use of bold prints continues with the signature paisley evolving out into a large disruptive pattern. Psychedelic influences continue throughout the collection through prints and a striking colour palette. Outerwear is key with Parkas headlining the collection, the use of technical fabrics and ergonomic cuts informing the detail and silhouettes.

With music and British street culture as our inspiration we feel we have created something new and exciting whilst remaining true to our core values.

The images that inspired the collection… Pretty Green X Jimi Hendrix

Key pieces from the Pretty Green X Jimi Hendrix collection

Key pieces from our AW16 Green Label collection

Key pieces from our AW16 Green Label collection

Guests enjoyed drinks courtesy of Jack Daniels