Pretty Green X Jimi Hendrix AW16 Collaboration

Monday 11 January, 2016
We are delighted to announce the official Pretty Green X Jimi Hendrix collection for Autumn Winter ’16. Key pieces from the collection were previewed for the first time at our London Collections:Men event on Friday 8th January.

50 years ago on Sept 24th 1966, Jimi Hendrix arrived in London for the first time. At the time Hendrix was relatively unknown and this brief trip would alter the course of rock history forever. London was the city where Hendrix’s career took off, he revolutionized electric guitar music and he found his groove both musically and in fashion.

To celebrate 50 years since Hendrix first visited London, we’ve developed a unique collection celebrating the style and extraordinary talent of the legendary guitarist.

The collection is not only a tribute to Jimi’s style but a modern interpretation of the way he liked to dress.

Pretty Green X Jimi Hendrix will launch later this year as part of our Autumn Winter ’16 collection. To register your interest please enter your details below:

The photos that inspired the collection

Hand written Jimi Hendrix lyrics

A sneak preview at some of the pieces from the collection