Spring Summer 16 'London Mod' Collection

Wednesday 27 January, 2016
Inspired by The Who's bold style in the late 1960's this collection features a selection of unique motifs and bright colours. Our SS16 "London Mod" campaign celebrates mod culture specifically in England’s capital with style references inspired by the inherently British band The Who.

The collection is a fresh twist on the traditional perception of a Mod, with a range of specific garments developed for those who follow the mod principles of dressing.

Sharp, considered and with a flash of signature Pretty Green panache, the collection features a range of staple outerwear pieces, bold stripes running through knitwear and jersey plus a collection of stand out graphic tees.