SS17 Collaborations | Pretty Green x John Smedley

13 Jun 2016
For our SS17 Black Label collaboration we have collaborated with British brand John Smedley to produce a capsule collection of knitwear. Key pieces include a knitted striped shirt and our signature paisley that has been digitally printed onto a soft cotton crew neck jumper.

All pieces have been manufactured in Britain. John Smedley is renowned throughout the world as a leader in the production of fine gauge knitwear products since 1784. Still family owned, the company continues to innovate while retaining the handcrafted techniques that have established its reputation for more than two centuries.

“The 1960’s mod scene has long been associated with the John Smedley ethos, so the collaboration with Pretty Green made perfect sense. The pieces have a nod to retro prints, but the fit and design detail keep them thoroughly contemporary, and with the likes of the Beatles known to have loved and worn John Smedley products back in this era, this collection seems the quintessential celebration of both our heritage and modern design.”

Jess McGuire-Dudley (Marketing & Design Director, John Smedley)

The Pretty Green X John Smedley Collaboration will launch with our Black Label collection in January 2017.