Pretty Green will join forces with German retail giant Peek & Cloppenburg to be a part of their new pop up concept. This is part of their Festival theme which will go live on June 6th and run till 14th July and take place at their area of “POP Impression by Peek & Cloppenburg”.
Peek & Cloppenburg operates 68 stores in Germany, in addition to three stores in the Netherlands, two in Belgium, and one in Switzerland. Pretty Green will be featured in six of their store locations in Berlin, Cologne, Dusseldorf, Frankfurt and two in Vienna. The pop ups will exclusively stock the ‘Festival Collection’. The POP Impression festival celebration within stores will halo the build up to the Open Source Festival in Dusseldorf on the 14th July.
Alex Ruthen, Head of Retail at Pretty Green commented
“Peek and Cloppenburg is the perfect partner for us to continue our international retail growth. When they approached us to lead their Menswear section within the six week pop up activation across six key cities in Germany and Austria, we couldn’t have been more delighted. The theme will be ‘festival’ so a fantastic alignment with our SS18 key seasonal message.”