Autumn Winter 2018: Green Label Film

3 Aug 2018

Our Green Label collection is inspired by the post-punk/new wave era from ‘78-’82. This was one of British youth culture’s most pivotal periods.

When the Sex Pistols finally called it a day, a new breed rose from the ashes. The punks became more interested in experimenting with sound, art and their surroundings.

Boundaries were pushed and new ground was forged. This was a time to embrace an attitude of quiet, introverted rebellion.

A muted Autumnal colour palette dominates the Green Label collection but it’s also shot through with a shock of colour to represent the strong influence of punk rock on this new movement. This season’s statement outerwear, post-punk graphic tees and hidden design details throughout, capture the true spirit of the time.