"Pretty Green’s hand painted prints and graphic artwork incorporate original material from the Hendrix archive, giving this one of a kind collection a real edge. These pieces have an incredible authenticity about them and we are very proud of what has been achieved. We’re thrilled to make them available to the true Hendrix enthusiasts."
MORE ABOUT THE COLLABORATION
The Pretty Green x Jimi Hendrix collection is a modern interpretation of Jimi’s style, drawing inspiration from archive images of Hendrix himself and the garments he wore. Unique prints run throughout the collection which have been hand drawn and hand painted in house and created into garments using a variety of printing techniques.
50 years ago on Sept 24th 1966, Jimi Hendrix arrived in London for the first time. At the time Hendrix was relatively unknown and this brief trip would alter the course of rock history forever. London was the city where Hendrix’s career took off, he revolutionised electric guitar music and he found his groove both musically and in fashion.
The advert for the Pretty Green X Jimi Hendrix collection was shot at the Jimi Hendrix flat on Brook St, London. The flat opened to the public this February after undergoing a restoration to return the rooms to how they looked when Hendrix lived there with his girlfriend Kathy Etchingham in 1969.