Spring Summer 22 Campaign - Behind The Scenes

15 Feb 2022

We kick off 2022 with our new Spring Campaign inspired by the timeless allure of the classic 'Road Trip'. That spontaneous feeling of jumping in a car and setting off on an adventure, not knowing where it could take you.

The campaign was directed by award winning film maker and photographer Charlie Lightening, known for his epic documentary style films with rock and rollers such as Paul Mccartney, Liam Gallagher, Kasabian and more. Shot on location in North Wales, the cast set off in a vintage Jaguar XJS and BMW 318i across the striking landscape sporting the new Pretty Green collection.

The Spring Summer 22 campaign sets the stage for our latest offering including signature outerwear, sweats, polos and more. With statement prints such as the new Miles Camo, all over checks, denim and a plethora of must have bucket hats for summer.