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The Sgt. Pepper’s Lonely Hearts Club Band album embodies the spirit of 1967’s ‘Summer of Love’. A spirit of peace, love and experimentation that captured the hearts of millions of people all over the world. Today the music of Sgt. Pepper still inspires those sentiments just as much as it did back then.

This year we celebrate the 50th anniversary of that iconic album with an exclusive collaboration between Pretty Green and The Beatles. Each item has been inspired by actual outfits that The Beatles wore, along with the music and artwork from Sgt. Pepper.

Design
Details

The Pretty Green X Beatles collection includes a range of unique prints throughout the collection that have been hand drawn and digitally printed in house and inspired by detail worn by The Beatles.

 

The Story Of
Strawberry Fields

It's been said that you could form a whole new band with all the people who have been called ‘The Fifth Beatle’ over the years, members who were almost but not quite a fixture of the Fab Four.

The song ‘Strawberry Fields Forever’ – a nostalgic look back at The Beatles' past in Liverpool, named after the Salvation Army children's home in the suburb of Woolton where John Lennon grew up – is the musical equivalent.

The Album

Fifty years ago, not long after the last live tour the Beatles would ever play, the band released an album that changed pop music, and the way we listen to it, forever.

Sgt. Pepper's Lonely Hearts Club Band broke boundaries and records, encapsulated the era's counterculture and inclusiveness, and paved the way for progressive rock. It was the biggest selling album of the 1960s and a 2003 poll for Rolling Stone named it the greatest, most influential album of all time.

001
PEPPER JACKET/A7GMU14239489

002
LONELY HEARTS CLUB DENIM JACKET/A7GMU16089483

003
THE BEATLES T-SHIRT/A7GMU96649506

004
LONELY HEARTS CLUB PARKA/A7GMU14219487
WALRUS KAFTAN/A7GMU54739476

005
STRAWBERRY FIELDS COAT/A7GMU14259491
WALRUS SHIRT/A7GMU54729475
WALRUS TIE/A7AMU0545A383
RITA CORD JEANS/A7GMU85649480

006
STRAWBERRY FIELDS COAT/A7GMU14259491
WALRUS SHIRT/A7GMU54729475
WALRUS TIE/A7AMU0545A383

007
LONELY HEARTS CLUB DENIM JACKET/A7GMU16089483
SHEARS PRINT SHIRT/A7GMU54759478
PEPPER FLARED JEANS/A7GMU16079481
SHEARS SCARF/A7AMU0543A440

008
THE BEATLES T-SHIRT/A7GMU96649506
LONELY HEARTS CORD JACKET/A7GMU14249490

009
WALRUS KAFTAN/A7GMU54739476

010
THE BEATLES T-SHIRT/A7GMU96649506
LONELY HEARTS CORD JACKET/A7GMU14249490

011
GET BACK T-SHIRT/A7GMU96649504

012
LONELY HEARTS T-SHIRT/A7GMU96569498

013
PEPPER JACKET/A7GMU14239489

014
KITE GRANDAD/A7GMU96659507

015
KITE GRANDAD/A7GMU96659507
GOOD MORNING PARKA/A7GMU14229488
RITA CORD JEANS/A7GMU85649480

016
STRAWBERRY FIELDS COAT/A7GMU14259491
MELODY SHIRT/A7GMU54769479
PENNY SCARF/A7AMU0546A384

017
STRAWBERRY FIELDS COAT/A7GMU14259491
MELODY SHIRT/A7GMU54769479
PENNY SCARF/A7AMU0546A384

018
SERGEANT HOODED JACKET/A7GMU14199485
SHERRY TROUSERS/A7GMU85659482

019
LONELY HEARTS CLUB CREW SWEAT /A7GMU66229496
ME KITE GRANDAD/A7GMU96659507
SHERRY TROUSERS/A7GMU85659482

020
GOOD MORNING PARKA/A7GMU14229488

021
GOOD MORNING PARKA/A7GMU14229488
MELODY SHIRT/A7GMU54769479
SHEARS SCARF/A7AMU0543A440

022
LONELY HEARTS CLUB PARKA/A7GMU14219487
WALRUS KAFTAN/A7GMU54739476

023
LONELY HEARTS CLUB PARKA/A7GMU14219487

024
LONELY HEARTS CLUB PARKA/A7GMU14219487